Music Videos

Theorist:	Firth	Andrew Goodwin	Steve Archer
Idea:	Performance (To create a video that’s similar to a concert performance) Narrative (A video that’s very similar to an actual film but relates to the lyrics of the song) Conceptual (A video containing a lot of metaphors relating to the song which creates a mood)	Illustrative (Images provide a literal representation) Amplifying (Repetition of key meanings and effects to manipulate the audience) Contradicting (Images contrast with the music) Disjuncture (When the meaning of the song is completely ignored)	Music video cuts between a narrative and a performance of the song.
Example:	http://www.youtube.com/watch?v=xQ04WbgI9rg&feature=channel&list=UL (Performance) All my life-Foo Fighters http://www.youtube.com/watch?v=-_qMagfZtv8 (Narrative) Just-Radiohead http://www.youtube.com/watch?v=qybUFnY7Y8w (Conceptual) This Too Shall Pass-Ok Go	http://www.youtube.com/watch?v=4an3rpucSos http://www.youtube.com/watch?v=qvabLhs6_LM http://www.youtube.com/watch?v=LoQYw49saqc http://www.youtube.com/watch?v=cfOa1a8hYP8	http://www.youtube.com/watch?v=I7rCNiiNPxA Monkey Wrench-Foo Fighters
Theorist:	Berger	Levi Strauss	Vladimir
Idea:	Dance tracks that have abstract visuals, which follow the beat of the song but don’t have a visual reference to human agency. This is usually performed with the band members	Music videos with a binary opposite; Good-Bad, Rich-Poor and so on	Within each narrative there is usually a set of stock characters and these are some of the roles
Example:	http://www.youtube.com/watch?v=dTAAsCNK7RA	http://www.youtube.com/watch?v=DV1hQSt2hSE	http://www.youtube.com/watch?v=mO1QBTG6EXs

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